WEIS 2011 :: Session 2 :: Identity :: Social Networks, Personalized Advertising & Privacy Controls

Catherine Tucker

Presentation [PDF]

Catherine’s talk was really good. She handled questions well and is a very dynamic speaker. I’m looking forward to the paper.

Twitter transcript

#weis2011 Premise of the study was to see what impact privacy controls enablement/usage have on advertising. It's an empirical study #data!

#weis2011 click through rates DOUBLED for personalized ads after the fb privacy controls policy change

#weis2011 it's been a "slightly augment the slides with humor" for the remaining slides. Good data. View the slides & paper (when avail)

Cover image from Data-Driven Security
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