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(This article was first published on <strong><a href="http://www.arilamstein.com/blog/2017/01/09/upcoming-webinar-positioning-data-science-portfolio/"> R – AriLamstein.com</a></strong>, and kindly contributed to <a rel="nofollow" href="https://www.r-bloggers.com/">R-bloggers)</a> </div>
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<p class="wp-caption-text">Philip Morgan</p>
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<p>This Wednesday at 10am I will be hosting a webinar with Philip Morgan on <em>Positioning Your Data Science Portfolio.</em></p>
<p>If you are interested in creating a Data Science Portfolio that positions you as an expert in your field, then I encourage you to attend.</p>
<p><a target="_blank" rel="nofollow" href="http://www.arilamstein.com/?feed-stats-url=aHR0cHM6Ly96b29tLnVzL3dlYmluYXIvcmVnaXN0ZXIvMzIyN2FlZGY4YTczZTExNDdjMjRlMDBiZjBhY2QyYjgg&feed-stats-url-post-id=4649">Click Here to Register</a></p>
<h3>An Unpositioned Portfolio</h3>
<p>I had been developing a portfolio for a few years before learning about “positioning”. If you had asked me at the time, I would have said that I wanted my portfolio to highlight my open source projects.</p>
<p>The portfolio did that job well. But unfortunately, it wasn’t having a significant impact on my career. These days I see a lot of Data Science portfolios that have a similar problem.</p>
<h3>A Crash Course on Positioning</h3>
<p>In January 2016 I had to make a decision: either find a way to make this “open source thing” work, or go back to a “real” job.</p>
<p>I joined a business development program called <em>Double Your Freelancing Clients </em>to help me figure this out. That’s where I met Philip Morgan. He encouraged me to put a sentence like this on the top of my homepage:</p>
<p><em>I help &lt;audience> with &lt;problem>.</em></p>
<p>That’s all that a positioning statement is.</p>
<h3>Harder than it Sounds</h3>
<p>For many people, positioning is harder than it sounds.</p>
<p>In my case, picking <em>one </em>audience with <em>one</em> problem meant giving up something important.</p>
<p>One the one hand, I had a lot of experience working as a software engineer at venture-backed startups in San Francisco.</p>
<p>But going forward, I really wanted to work with R, Maps and Open Data. But I was new to that field, and couldn’t articulate what companies would be interested in the skills I was developing.</p>
<p>And here’s the rub: Positioning requires picking just <em>one </em>audience and just <em>one</em> problem. With Philip’s help, I chose the positioning statement “I help R programmers map open data sets”. I also removed all references to my past jobs from my website.</p>
<h3>Becoming Top of Mind</h3>
<p>The results were fantastic. By focusing on such a small niche I was able to become top of mind when people were actively searching for help in this field.</p>
<p>Even better, the <em>quality</em> of conversations I had with people started to improve. Rather than treating me as one of dozens of people they were interviewing for a job, people were now seeking me out for an expert opinion.</p>
<h3>Upcoming Webinar</h3>
<p>Attending this webinar, of course, will not give you similar results overnight.</p>
<p>But I will say this: if you want your portfolio to position you as an expert, and start conversations like the ones I describe above, then you will need to do something more than publish a bunch of analyses online.</p>
<p>This is where positioning can help you. And this is where Wednesday’s webinar can help you.</p>
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<p> <img height="1" width="1" src="http://www.arilamstein.com/?feed-stats-post-id=4649">
<p>The post <a target="_blank" rel="nofollow" href="http://www.arilamstein.com/blog/2017/01/09/upcoming-webinar-positioning-data-science-portfolio/">Upcoming Webinar: Positioning Your Data Science Portfolio</a> appeared first on <a target="_blank" rel="nofollow" href="http://www.arilamstein.com/">AriLamstein.com</a>.</p>
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